Public Charitable Trust (Established 2010 | Formerly SAY)[cite: 73, 74]

Building Inclusive, Sustainable & Empowered Communities

Working with women, children, adolescents, youth, and older persons through education, mental-health support, livelihood schemes, and environmental sustainability[cite: 73, 74, 76].

About VISTA Foundation

Renewed with a 9-member Board of Trustees and an Advisory Council for partnership-driven impact[cite: 73, 74].

Our Journey & Evolution

Founded in 2010 as 'SAY – Social Activism and You!' by Beena Edathrathodi in Kozhikode, Kerala; renewed as VISTA Foundation in 2026 with widened vision and objectives[cite: 73, 74, 93].

Vision & Mission

To empower women, children, youth, and older persons through education, counseling, health, and livelihood support, fostering local leadership and sustainable community systems[cite: 74].

Core Values

Dignity, Inclusion (prioritizing the most vulnerable), Integrity (transparent audits and honorary Trustees), Collaboration, and practical Action[cite: 75].

Our 11 Focus Areas

Translating our Trust Deed objects into measurable community impact[cite: 76].

1. Women & Child Empowerment

Conventions, counseling, medical support, rehabilitation, and awareness campaigns[cite: 76].

2. Adolescents & Youth Development

Career guidance, pre-marital & school counseling, and life-skills support[cite: 76].

3. Mental Health & Psycho-social Support

Training vulnerable groups to manage psycho-social situations in families and society[cite: 76].

4. Education & Scholarships

Support for schools, libraries, reading rooms, stipends, and student scholarships[cite: 76].

5. Health & Public Awareness

Awareness on diseases/epidemics and support for child-welfare and medical relief[cite: 76].

6. Livelihood & Poverty Reduction

Vocational training, economic upliftment schemes, and assistance to widows and the poor[cite: 76].

7. Disaster & Emergency Relief

Relief support for families and animals affected by floods, fires, and calamities[cite: 76].

8. Inclusion & Social Transformation

Community organizing, SHGs, gender equality rights awareness, and anti-abuse initiatives[cite: 76].

9. Sustainability & Environment

Natural resource conservation, waste management, climate awareness, and green livelihoods[cite: 76].

10. Capacity Building

Training and mentoring for community volunteers, CBOs, and professionals[cite: 76].

11. Research & Knowledge Media

Surveys, documentation, policy briefs, and publication of short films and reports[cite: 76].

Governance & Leadership

Governed by a 9-member Board of Trustees led by Founder & Chairperson Beena Edathrathodi[cite: 73, 74, 80].

Founder & Chairperson: Beena Edathrathodi

A social worker, writer, and independent development consultant with over 18 years of community development experience, including leadership roles with the Kudumbashree Mission (Government of Kerala)[cite: 80, 81].